Onda needs a website for its customers to easily learn about the products and make orders. However, the existing website lacks a clear information structure and has an excessive amount of pages. In addtion, though the visual language communicates a friendly and organic personality, it fails to communicate what sets Onda apart — its humane approach to source coffee and genuine connection with the farmers.
The following image is a sitemap for the redesigned website. The site structures information into five primary pages: “Home”, “Our Product”, “Track Your Coffee”, “Learn”, and “Serve Onda”.
In addition to hi-fidelity prototypes, the final deliverables also include a series of design specification documents that provide the engineer with information about the typefaces, color, and spacing applied on the website.